All Images
News Release 11-020
Brain Scans Predict Likely Success When It Comes to Quitting Smoking
University of Michigan study says fMRI scans know more about us than we do
This material is available primarily for archival purposes. Telephone numbers or other contact information may be out of date; please see current contact information at media contacts.
Brain scans showing neural reactions to pro-health messages can predict if smokers will keep that resolution to quit more accurately than you yourself can. Neural reactions to pro-health messages can predict if you'll keep that resolution to quit smoking
Credit: Copyright 2011 Jupiterimages Corporation
Emily Falk, director of University of Michigan's Communication Neuroscience Laboratory, recently led a study that scanned the brain activity of 28 heavy smokers to investigate whether pro-health messages would have an impact on their ability to quit smoking.
Credit: Anti-Smoking Public Service Ads courtesy: The California Department of Public Health and the American Lung Association
MRI Clip courtesy: The National Institute of Mental Health
Smoking stills: Copyright 2011 Jupiterimages Corporation
Ashtray still courtesy: CC-SA 2.5/J.Brenden
Brain Animation courtesy: CC-SA 2.1 Japan
All other stills courtesy: Emily Falk
Cigarette warning still courtesy: Bill Branson/National Cancer Institute