Award Abstract # 2326816
Planning Grant: Developing capacity to attract diverse students to the geosciences: A public relations framework

NSF Org: RISE
Integrative and Collaborative Education and Research (ICER)
Recipient: CHICO STATE ENTERPRISES
Initial Amendment Date: August 30, 2023
Latest Amendment Date: August 30, 2023
Award Number: 2326816
Award Instrument: Standard Grant
Program Manager: Rosa Leon-Zayas
rleonzay@nsf.gov
 (703)292-7514
RISE
 Integrative and Collaborative Education and Research (ICER)
GEO
 Directorate for Geosciences
Start Date: January 15, 2024
End Date: June 30, 2026 (Estimated)
Total Intended Award Amount: $252,218.00
Total Awarded Amount to Date: $252,218.00
Funds Obligated to Date: FY 2023 = $252,218.00
History of Investigator:
  • Susan Riggins (Principal Investigator)
    sriggins@csuchico.edu
  • Debra Johnson (Co-Principal Investigator)
Recipient Sponsored Research Office: Chico State Enterprises
25 MAIN ST UNIT 203
CHICO
CA  US  95928-5388
(530)898-6811
Sponsor Congressional District: 01
Primary Place of Performance: Chico State Enterprises
25 MAIN ST UNIT 203
CHICO
CA  US  95928-5388
Primary Place of Performance
Congressional District:
01
Unique Entity Identifier (UEI): C4VMQLSU1LF4
Parent UEI:
NSF Program(s): GOLD-GEO Opps LeadersDiversity
Primary Program Source: 01002324DB NSF RESEARCH & RELATED ACTIVIT
Program Reference Code(s): 4444
Program Element Code(s): 178Y00
Award Agency Code: 4900
Fund Agency Code: 4900
Assistance Listing Number(s): 47.050

ABSTRACT

A persistent lack of diversity in Geosciences robs the discipline of unique perspectives, experiences, values, and motivations that contribute to stronger scientific outcomes. For the field to grow and attract a more diverse population, geoscientists need to modify how they frame the field to reflect the breadth of the discipline more accurately and in ways that align with potential students? interests. This project addresses how to attract students to Geosciences so they contribute to the field including to a range of socially relevant career options that impact water quality and sustainability, alternative energy, pursue solutions to climate-related issues, as well as careers that use cutting-edge computing and data science. This project will use surveys and focus groups to discover what types of marketing materials best appeal to students in various stages of career awareness. By first learning what appeals to potential geosciences students at California State University, Chico, the team will then use that feedback to design marketing materials that appeal to students in high school, two-year colleges, and first-year undergraduates at CSU, Chico.

It will create an interdisciplinary, multi-institutional team who will collaboratively investigate representations of the geosciences that attract diverse populations to the discipline. The team will design, develop, and test marketing materials intended to attract diverse student populations. The research team will systematically collect and compile data about what attracts students to the geosciences through content analysis, focus groups, and surveys. The study population will be students in introductory-level STEM courses at CSU, Chico, and in area high schools and two-year colleges. Results will identify the types of frames that attract current and future students to geosciences and will be disseminated in geoscience conference presentations and publications. The evidence-based recruiting materials created from this research will be freely available to download, adapt and use by geoscience programs and departments at other institutions. Downstream results of this project are expected to include attracting more diverse student populations to the geosciences, which will broaden participation in higher education and the STEM workforce and contribute to societal needs.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

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