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Award Abstract # 1755873
CRII: CHS: Early Detection of Collective Misconceptions with Network-aware Machine Learning Tools

NSF Org: IIS
Division of Information & Intelligent Systems
Recipient: NORTHWESTERN UNIVERSITY
Initial Amendment Date: March 9, 2018
Latest Amendment Date: March 9, 2018
Award Number: 1755873
Award Instrument: Standard Grant
Program Manager: William Bainbridge
IIS
 Division of Information & Intelligent Systems
CSE
 Directorate for Computer and Information Science and Engineering
Start Date: March 15, 2018
End Date: February 28, 2021 (Estimated)
Total Intended Award Amount: $174,788.00
Total Awarded Amount to Date: $174,788.00
Funds Obligated to Date: FY 2018 = $174,788.00
History of Investigator:
  • Emoke-Agnes Horvat (Principal Investigator)
    a-horvat@northwestern.edu
Recipient Sponsored Research Office: Northwestern University
633 CLARK ST
EVANSTON
IL  US  60208-0001
(312)503-7955
Sponsor Congressional District: 09
Primary Place of Performance: Northwestern University
2240 Campus Dr
Evanston
IL  US  60201-2952
Primary Place of Performance
Congressional District:
09
Unique Entity Identifier (UEI): EXZVPWZBLUE8
Parent UEI:
NSF Program(s): HCC-Human-Centered Computing
Primary Program Source: 01001819DB NSF RESEARCH & RELATED ACTIVIT
Program Reference Code(s): 7367, 8228
Program Element Code(s): 736700
Award Agency Code: 4900
Fund Agency Code: 4900
Assistance Listing Number(s): 47.070

ABSTRACT

This project builds theory, algorithms, and frameworks that can be used to design network-aware machine learning tools aimed at eliciting useful diversity and improving the accuracy of collective forecasting. Researchers in the social and economic sciences know that there is great capacity for collective intelligence to emerge from Web-based systems. Yet herding and homophily effects often restrain the wisdom of crowds, vastly limiting this potential. The research furthers the study of complex systems by introducing a new framework that improves our understanding of the mechanisms that govern decision-making under social influence. Advancing complex systems theory in this way greatly enhances the ability to predict when crowds will provide accurate decision-making support for complex problems and when they will fail miserably. Further, the research aids the development of opinion aggregation mechanisms that efficiently capitalize on diversity. The planned work will result in developments that make collective intelligence detection tools practical by providing early warning signs of shared misconceptions.

To attain these goals, the research will apply a general framework that incorporates (1) network models that help understand the social processes that lead to observed decision patterns; (2) machine learning tools that draw from uncovered processes to identify signals that optimize the accuracy of collective judgment; and (3) evaluation testbeds that use simulation tools in addition to rich high-dimensional, real-world data about the various stages and performance of group decisions. This research will contribute to societally-relevant outcomes, including: (a) understanding decision-making in online investment and lending settings to enhance the economic growth of underserved market segments; (b) generating novel knowledge about the performance benefits of collective judgment, and (c) quantifying the link between limited opinion diversity and crowd misconceptions. The project will connect undergraduate students, including women and under-represented minorities, to authentic practice in science and engineering research.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

PUBLICATIONS PRODUCED AS A RESULT OF THIS RESEARCH

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Choi, Eunseo and Horvát, Emke-Ágnes "Airbnbs reputation system and gender differences among guests: Evidence from large-scale data analysis and a controlled experiment" Lecture notes in computer science , 2019 Citation Details
Dambanemuya, Henry K. and Horvát, Emoke-Ágnes "Harnessing Collective Intelligence in P2P Lending" WebSci '19: Proceedings of the 10th ACM Conference on Web Science , 2019 10.1145/3292522.3326040 Citation Details
Dambanemuya, Henry K. and Joshi, Madhav and Horvát, Emke-Ágnes "Network Perspective on the Efficiency of Peace Accords Implementation" Proceedings of the International Conference on Advances in Social Network Analysis and Mining , 2020 Citation Details
Tanaka, Kyosuke and Horvát, Emoke-Ágnes "(Un)intended consequences of networking on individual and network-level efficiency" Applied Network Science , v.4 , 2019 10.1007/s41109-019-0196-2 Citation Details
Wang, Yixue and Horvát, Emke-Ágnes "Gender Differences in the Global Music Industry: Evidence from Music Brainz and The Echo Nest" Proceedings of the Thirteenth International AAAI Conference on Web and Social Media (ICWSM2019) , 2019 Citation Details
Zakhlebin, Igor and Horvat, Emoke-Agnes "Diffusion of Scientific Articles across Online Platforms" Proceedings of the International AAAI Conference on Weblogs and Social Media , 2020 https://doi.org/ Citation Details
Zakhlebin, Igor and Horvát, Emoke-Ágnes "Investor Retention in Equity Crowdfunding" WebSci '19: Proceedings of the 10th ACM Conference on Web Science , 2019 10.1145/3292522.3326037 Citation Details

PROJECT OUTCOMES REPORT

Disclaimer

This Project Outcomes Report for the General Public is displayed verbatim as submitted by the Principal Investigator (PI) for this award. Any opinions, findings, and conclusions or recommendations expressed in this Report are those of the PI and do not necessarily reflect the views of the National Science Foundation; NSF has not approved or endorsed its content.

This research program studied collective intelligence emerging in online decision-making through the development of frameworks aimed at eliciting useful opinion diversity in crowds and improving the accuracy of collective forecasting under social influence. The project has led to nine peer-reviewed publications with graduate and undergraduate students, one submitted article, and two manuscripts that are awaiting submission. The project has resulted, e.g., in algorithmic tools that predict when connected crowds will provide accurate decision-making support in online lending and investing (https://github.com/LINK-NU/CRII-1755873). Furthermore, the work included investigations of collective decision-making dynamics in settings as varied as reputation systems on sharing economy platforms, email communication networks, news media networks, and digital music consumption. We explored how computational approaches leveraging network science and tools from machine learning can help both harness existing collective intelligence and provide early-warning signals of misconceptions. In addition to large-scale empirical analyses of observational data, our findings rely on simulations and user studies.

This research program contributed to the achievement of two primary societally relevant outcomes: (1) understanding and leveraging human behavior and activities on online funding platforms to enhance the economic growth of under-served market segments, and (2) generating novel knowledge about the performance benefits of collective decision-making. This knowledge empowers policy makers, planners, and designers to make effective decisions regarding the use of latent collective behaviors that enhance crowd efficiency and lay the foundations for a crowd-aware system design. Broad dissemination efforts included more than ten presentations of the work by students and the PI at international conferences for experts in the field, resulted in a dedicated project page (https://link.soc.northwestern.edu/research/network-aware-machine-learning/), and supported the work of underrepresented students.


Last Modified: 03/14/2021
Modified by: Emoke-Agnes Horvat

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