Award Abstract # 1157551
Regulating Accountability and Transparency in China's Dairy Industry

NSF Org: BCS
Division of Behavioral and Cognitive Sciences
Recipient: JAMES MADISON UNIVERSITY
Initial Amendment Date: March 26, 2012
Latest Amendment Date: August 21, 2012
Award Number: 1157551
Award Instrument: Standard Grant
Program Manager: Jeffrey Mantz
jmantz@nsf.gov
 (703)292-7783
BCS
 Division of Behavioral and Cognitive Sciences
SBE
 Directorate for Social, Behavioral and Economic Sciences
Start Date: June 1, 2012
End Date: November 30, 2015 (Estimated)
Total Intended Award Amount: $147,345.00
Total Awarded Amount to Date: $152,464.00
Funds Obligated to Date: FY 2012 = $152,464.00
History of Investigator:
  • Megan Tracy (Principal Investigator)
    tracy2me@jmu.edu
Recipient Sponsored Research Office: James Madison University
800 S MAIN ST
HARRISONBURG
VA  US  22801-3104
(540)568-6872
Sponsor Congressional District: 06
Primary Place of Performance: James Madison University
 CH
Primary Place of Performance
Congressional District:
Unique Entity Identifier (UEI): MVTKSCN6NMH3
Parent UEI: U2B3MYZP5L43
NSF Program(s): LSS-Law And Social Sciences,
Cultural Anthropology
Primary Program Source: 01001213DB NSF RESEARCH & RELATED ACTIVIT
Program Reference Code(s): 1372, 1390, 9178, 9251, SMET
Program Element Code(s): 137200, 139000
Award Agency Code: 4900
Fund Agency Code: 4900
Assistance Listing Number(s): 47.075

ABSTRACT

Dr. Megan Tracy of James Madison University will conduct research on the effects of the melamine poisoning scandal in China's dairy industry in 2008, focusing on the scandal's aftermath in order to understand how industry actors, regulatory agencies, transnational organizations, and food safety advocates have attempted to implement regulatory and transparency norms. Ethnographic research in China will be used to document the role transparency plays in global regulatory processes. The research will also examine how individuals, motivated by global scandals and the pressure to prevent future incidents, transmit and transform food safety regulations and best practices across international borders. The research will trace the chain of actors involved in producing and monitoring food safety in China's dairy industry and will consider how and why various technical practices are chosen, as well as how diverse techniques become marked as fulfilling transparency and accountability demands.

The project will employ a range of social science research methods, including modified participant observation, interviews, and the collection and analysis of documentary practices. Field research will take place across a variety of sites, including corporate campuses, processing plants, factory farms, and industry-sponsored events.

Food safety scandals raise questions about complex and globalized food production and distribution systems, the impact on consumer health and well-being, and the global governance of food and health risks. Results of the project will increase knowledge of the transmission of food safety standards and contribute to public discussions about food safety and security in the U.S. and China, resulting in greater opportunities for improved food safety. The project will also strengthen interdisciplinary partnerships between U.S. and Chinese researchers and present opportunities for the mentoring of U.S. and Chinese students.

PUBLICATIONS PRODUCED AS A RESULT OF THIS RESEARCH

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Tracy, Megan "Multimodality, Transparency and Food Safety in China" PoLAR (Political and Legal Anthropology Review) , v.39 , 2016 , p.34 10.1111/plar.12170
ZHONG, ZhenCHEN, ShufenKONG, XiangzhiTRACY, Megan "Why Improving Agrifood Quality is Difficult in China: Evidence from the Dairy Industry" China Economic Review , v.31 , 2014 , p.74 http://dx.doi.org/10.1016/j.chieco.2014.08.008

PROJECT OUTCOMES REPORT

Disclaimer

This Project Outcomes Report for the General Public is displayed verbatim as submitted by the Principal Investigator (PI) for this award. Any opinions, findings, and conclusions or recommendations expressed in this Report are those of the PI and do not necessarily reflect the views of the National Science Foundation; NSF has not approved or endorsed its content.

“Regulating Accountability and Transparency in China’s Dairy Industry” analyzed the production, modification and transfer of regulatory practices following the global 2008 melamine adulteration scandal and later food safety controversies in the People’s Republic of China’s (PRC) domestic dairy industry. The project assessed how food safety regulations and industry best practices, targeted on improving accountability and transparency, transformed as they moved across different locales and through various technical practices.

Food scandals often lead to regulatory reform, the reworking of relationships between regulatory and other actors, and ethical debates within society about the role, limits and possibilities of regulation. Government and industry develop techniques to create transparency in an effort to combat future disasters. Responding to research demonstrating that these efforts do provide an appearance of greater transparency and regulation, but often fail in increasing transparency and in preventing future crises, this research found that systematic information about standards and best practices transferred across extended chains. Yet different sets of actors interpreted and implemented this information in non-uniform ways dependent on their position in the chain. The results of this research thus show that transparency is not a straightforward outcome of simply providing greater access to information.

During the research period, the Principal Investigator (PI) employed a range of qualitative research methods, including on-site observation, interviews, and the collection and analysis of documentary practices, primarily in the PRC. The PI identified specific groups for research based on their location in the food safety regulatory and/or dairy supply chain, including food safety experts, industry and trade association representatives, transnational organizations, dairy farmers and managers, and government officials. The project traced the production and transfer of transparency norms across a number of sites, including dairy farms of different scales, food safety and industry training workshops, retail outlets, and industry trade exhibitions and forums. The PI worked in conjunction with teams from two Chinese universities and trained graduate students and undergraduate students in the US and China on data collection and analysis.

This research addressed several themes important to cultural anthropology and the social sciences more broadly as well as the national interests of the United States. This finding has implications for how global transparency norms are incorporated that extends beyond a straightforward examination of how regulations and standards are translated. The findings suggest that the actual work of this translation process occurs across different sites and an extensive range of practices. Moreover, the knowledge gaps created in the transplant process occur not only as regulations are transformed into best practices on farms and production facilities but also in their movement from global regulatory bodies to local contexts. Thus the research has the potential to increase our knowledge on the transformative effects of food safety standards, especially the long-term effects on regulatory practices following crises identified as a failure of regulatory and technological systems. The project also sought to bridge a quantitative-qualitative research gap by adding to the predominantly qualitative and survey-based literature on China’s dairy industry and through collaborations with Chinese researchers and their students across different disciplines. With the volume of agricultural imports and exports between the US and China and the evolving nature of China's food regulatory system, a detailed understanding of China’s regulatory regime has direct relevance for America's food safety and security in addition to future economic opportunities. More broadly, the project addressed fundamental questions about whether or not demands for accountability embedded in now global standards are actually implemented and whether or not this might make food safer.

 


Last Modified: 11/16/2016
Modified by: Megan E Tracy

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