News From the Field
Pride tops guilt as a motivator for environmental decisions
February 13, 2018
This material is available primarily for archival purposes. Telephone numbers or other contact information may be out of date; please see current contact information at media contacts.A lot of pro-environmental messages suggest that people will feel guilty if they don't make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pride people will feel if they take such actions may be a better way to change environmental behaviors.Full Story
Princeton University, Woodrow Wilson School of Public and International Affairs
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