NSF SBIR/STTR launches a new look and website
August 10, 2017
Among NSF activities, the Small Business Innovation Research/Small Business Technology Transfer (SBIR/STTR) program has a unique goal to attract high-tech startups and small businesses from diverse audiences nationwide. To better engage this distinct audience, NSF presents a new SBIR/STTR website (seedfund.nsf.gov), which maintains the NSF brand while providing a more tailored look, tone and presentation aimed at entrepreneurs.
Over the past eight months, the NSF SBIR team worked with 18F — an office within the General Services Administration (GSA) tasked with building effective, user-centric digital services for government — to explore the most effective ways to reach target audiences and redesign the website. As part of this process, 18F interviewed qualified entrepreneurs or small businesses who hadn’t heard of NSF’s SBIR program. The results informed the design, tone and presentation of the new site. The updated logo and brand elements, created by Brunet-García Advertising, build on the government-wide SBIR tagline, “America’s Seed Fund.”
The new site is responsive, mobile-friendly and meant to look like a site that entrepreneurs are accustomed to seeing (investment, incubator and accelerator websites). It is designed for the NSF SBIR program’s target audiences and to help support the SBIR program mission of supporting scientific excellence and technological innovation through the investment of Federal research funds in critical American priorities to build a strong national economy.
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