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Media Advisory 12-016

NSF and Partners Discuss Human Behavior Influences on Energy Choices

Researchers in psychology and economics will address how human motivations and behavior can be a powerful influence in moving communities and nations toward a clean energy economy

The Road to the New Energy Economy logo.

NSF and partners to discuss human behavior influences on energy choices.

May 18, 2012

View a video of the May 23, 2012, Hill event "Road to the New Energy Economy - Human Behavior: Influences on Energy Choices."

This material is available primarily for archival purposes. Telephone numbers or other contact information may be out of date; please see current contact information at media contacts.

Motivating human behavior can be a powerful influence in moving communities and nations toward a clean energy economy.

The National Science Foundation (NSF) invites you to attend a lunchtime briefing, "Human Behavior: Influences on Energy Choices," part of The Road to the New Energy Economy series. Join us as experts in psychology and economics describe how Americans think about and value energy choices, and what policies could motivate them to alter their behavior for positive advancement down a road of a clean energy economy.

This marks the ninth event in The Road to the New Energy Economy series, which focuses on the science and technology required to achieve the nation's energy goals. Senate Majority Leader Harry Reid serves as honorary host of the series.

Who:Myron Gutmann, NSF Assistant Director for Social, Behavioral and Economic Sciences;
Hunt Allcott, New York University and National Bureau of Economic Research;
Elke Weber, Center for Research on Environmental Decisions, Columbia University:
Corey Powell, Editor-in-Chief, DISCOVER magazine (moderator)

What:The Road to the New Energy Economy briefing--Human Behavior: Influences on Energy Choices

When:Wednesday, May 23, 2012, Noon-1:30 p.m.

Where:Room 212-10, U.S. Capitol Visitor Center (bypass the visitor line by telling a guard that you are on official business)

RSVP:To: Required to get on the U.S. Capitol security list.


Media Contacts
Deborah Wing, NSF, (703) 292-5344, email:
Lisa-Joy Zgorski, NSF, (703) 292-8311, email:

The U.S. National Science Foundation propels the nation forward by advancing fundamental research in all fields of science and engineering. NSF supports research and people by providing facilities, instruments and funding to support their ingenuity and sustain the U.S. as a global leader in research and innovation. With a fiscal year 2022 budget of $8.8 billion, NSF funds reach all 50 states through grants to nearly 2,000 colleges, universities and institutions. Each year, NSF receives more than 40,000 competitive proposals and makes about 11,000 new awards. Those awards include support for cooperative research with industry, Arctic and Antarctic research and operations, and U.S. participation in international scientific efforts.

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