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New Study Shows Passing Mood Can Profoundly Alter 'Rational Decisions'

October 20, 2011

image of a couple watching the sun set Could a passing mood influence your financial portfolio for decades to come? Can impulses you inherited from your cave-man ancestors influence your financial decisions in the modern world in ways that may have lifelong consequences? In a word, yes. Arizona State University researchers report new evidence that passing mood and deeply embedded human impulses can and do influence us as we make important financial decisions. Full Story

Arizona State University

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