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What happens when 'Aha!' strikes

man looking at EEG data on the screen

Graduate student Brian Erickson, part of John Kounios' research team at Drexel University, studies live streaming EEG data. Erickson and Kounios are currently analyzing EEG recordings to look for the reward signals in the brain generated when a moment of insight occurs.

Credit: Drexel University


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John Kounios holds a model head with an electroencephalogram (EEG) electrode cap on it.

John Kounios, head of the Creativity Research Lab at Drexel University, holds a model head with an EEG electrode cap on it. Kounios and his collaborators record brain activity, looking to see what happens when a flash of insight hits.

Credit: Drexel University


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