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A craving for brains (and knowledge)
Timothy Verstynen does pioneering research in how humans make decisions and control their movements. But he's also going outside the lab, trying to find new ways to get the general public to learn about cognitive neuroscience. The trick, he says, is simplifying information until it's readily understandable without distorting the science--and having a pop-culture hook helps.
Credit: Cognitive Axon Lab
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