Award Abstract #1127567
SBIR Phase II: Software to Automate the Detection of Websites that are Fraudulent or Otherwise Harmful to Consumers

NSF Org:	IIP Division of Industrial Innovation and Partnerships
Initial Amendment Date:	August 29, 2011
Latest Amendment Date:	September 25, 2012
Award Number:	1127567
Award Instrument:	Standard Grant
Program Manager:	Glenn H. Larsen IIP Division of Industrial Innovation and Partnerships ENG Directorate for Engineering
Start Date:	September 1, 2011
End Date:	February 28, 2014 (Estimated)
Awarded Amount to Date:	$600,000.00
Investigator(s):	Michael Lai fastlane@sitejabber.com (Principal Investigator)
Sponsor:	GGL Projects, Inc. 3150 18th Street San Francisco, CA 94110-2076 (415)894-5806
NSF Program(s):	STTR PHASE II, SMALL BUSINESS PHASE II
Program Reference Code(s):	169E, 5373, 8032
Program Element Code(s):	1591, 5373

ABSTRACT

This Small Business Innovation Research (SBIR) Phase II project will develop software to automatically detect a broad spectrum of websites that are fraudulent or otherwise harmful to consumers. Much work has been done on specific software capable of detecting websites hosting malware or engaged in phishing. However, software does not yet exist which can detect a broader array of harmful websites, including those selling counterfeits, selling illegal drugs, and hosting weight-loss scams, to name just a few. The challenge in doing this involves selecting the right features of fraudulent sites which in isolation or combination are good indictors of a site's harmfulness. Using these features, a machine learning classifier can be trained using data on known harmful websites. Unknown websites can then be run through the classifier to evaluate their potential for harm. Additional challenges involve gathering sufficient data to properly train the classifier, making the classifier general enough to detect a range of harmful sites while still maintaining accuracy, and updating the classifier in real-time such that it can improve with ongoing human feedback and additional data.

The principal impact of this project is the protection of consumers from online fraud. Today, consumers lack reliable resources to evaluate unfamiliar websites. Most use familiar sites like Amazon or take a gamble on Google search results. These gambles frequently result in fraud. It is believed that there are now over 250 million websites and $100 billion lost yearly to online fraud. While the statistics cover many types of fraud, examples of risky sites include online counterfeiters, pharmacies, and retailers. The software developed in this project will greatly improve transparency around websites and protect millions from fraud. The technical achievements in this project involve the use of a vector space model in converting non-discrete features of fraudulent sites into useful data that can be inputted into a machine learning classifier. Additionally, this technology will include innovative feature choices, access to high-quality data, and the creation of a general classifier capable of improving itself in real-time and detecting a broad array of heretofore undetectable fraudulent sites.

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