| Table 7-3 |
| Leading traditional media story lines on science and technology, by topic area: 2009 and 2010 |
| (Percent of news in each topic area) |
| |
| Topic area/leading story line |
2009 |
|
Topic area/leading story line |
2010 |
| |
|
| Science, space, and technology (n = 1,212 stories) |
|
Science, space, and technology (n = 796 stories) |
|
| Cyberspace issues |
17.6 |
Cyberspace issues |
26.7 |
| Stem cell research |
8.6 |
NASA/shuttle missions |
8.1 |
| 40th anniversary of Apollo space mission |
6.4 |
Apple product and business news |
8.0 |
| Hubble Telescope |
5.2 |
China |
2.2 |
| Space Shuttle Endeavour |
4.4 |
Education |
2.0 |
| Moon bombing by NASA |
3.2 |
Google |
1.7 |
| TV switch to digital |
2.5 |
WikiLeaks |
1.5 |
| NASA/shuttle missions |
2.5 |
Stem cell research |
1.3 |
| Global warming/climate change |
1.9 |
Terror threats/homeland security |
1.2 |
| Texting and driving |
1.7 |
Texting and driving |
1.0 |
| |
|
|
|
| Environment (n = 1,007 stories) |
|
Environment (n = 830 stories) |
|
| Global warming/climate change |
37.1 |
BP oil spill in Gulf of Mexico |
42.2 |
| Pollution/emissions/going green |
18.9 |
Energy debate |
15.4 |
| Energy debate |
13.8 |
Global warming/climate change |
11.5 |
| Economy |
3.4 |
Pollution/emissions/going green |
7.0 |
| G8 Summit |
2.7 |
China |
1.0 |
| |
|
|
|
| Health and medicine (n = 6,101 stories) |
|
Health and medicine (n = 3,271 stories) |
|
| Health care reform debate in Congress |
65.2 |
Health care reform debate in Congress |
62.8 |
| Swine flu outbreak |
15.7 |
Egg recall |
2.3 |
| Government mammogram recommendations |
1.5 |
2010 elections |
1.4 |
| Economy |
0.8 |
Stem cell research |
1.4 |
| Chemotherapy refused by teen cancer patient |
0.6 |
Avandia |
1.3 |
| |
NOTE: Data reflect story lines with greatest percentage of news in each topic area based on content analysis of coverage by media outlets in five sectors: print, Internet, network TV, cable TV, and radio.
SOURCE: Project for Excellence in Journalism, News Coverage Index, special tabulations (21 March 2011), http://www.journalism.org/about_news_index/methodology, accessed 11 February 2011. For methodology, see http://www.journalism.org/commentary_backgrounder/new_media_index_methodology, accessed 11 February 2011.
Science and Engineering Indicators 2012 |
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