Table 7-3
Leading traditional media story lines on science and technology, by topic area: 2009 and 2010
(Percent of news in each topic area)
 
Topic area/leading story line 2009   Topic area/leading story line 2010
   
Science, space, and technology (n = 1,212 stories)   Science, space, and technology (n = 796 stories)  
Cyberspace issues 17.6 Cyberspace issues 26.7
Stem cell research 8.6 NASA/shuttle missions 8.1
40th anniversary of Apollo space mission 6.4 Apple product and business news 8.0
Hubble Telescope 5.2 China 2.2
Space Shuttle Endeavour 4.4 Education 2.0
Moon bombing by NASA 3.2 Google 1.7
TV switch to digital 2.5 WikiLeaks 1.5
NASA/shuttle missions 2.5 Stem cell research 1.3
Global warming/climate change 1.9 Terror threats/homeland security 1.2
Texting and driving 1.7 Texting and driving 1.0
       
Environment (n = 1,007 stories)   Environment (n = 830 stories)  
Global warming/climate change 37.1 BP oil spill in Gulf of Mexico 42.2
Pollution/emissions/going green 18.9 Energy debate 15.4
Energy debate 13.8 Global warming/climate change 11.5
Economy 3.4 Pollution/emissions/going green 7.0
G8 Summit 2.7 China 1.0
       
Health and medicine (n = 6,101 stories)   Health and medicine (n = 3,271 stories)  
Health care reform debate in Congress 65.2 Health care reform debate in Congress 62.8
Swine flu outbreak 15.7 Egg recall 2.3
Government mammogram recommendations 1.5 2010 elections 1.4
Economy 0.8 Stem cell research 1.4
Chemotherapy refused by teen cancer patient 0.6 Avandia 1.3
 

NOTE: Data reflect story lines with greatest percentage of news in each topic area based on content analysis of coverage by media outlets in five sectors: print, Internet, network TV, cable TV, and radio.

SOURCE: Project for Excellence in Journalism, News Coverage Index, special tabulations (21 March 2011), http://www.journalism.org/about_news_index/methodology, accessed 11 February 2011. For methodology, see http://www.journalism.org/commentary_backgrounder/new_media_index_methodology, accessed 11 February 2011.

Science and Engineering Indicators 2012