|
Cybercitizen Health is the newest of Cyber Dialogue's consumer-related Internet survey products. Its purpose is to track consumer behavior, attitudes, and demographics related to use of the Internet for health information. Cyber Dialogue is a commercial, for-profit market research organization. |
|
| Time Period: | No detailed information readily available. |
| Keywords: |
Demographics/Internet usage/Health |
| URL: |
http://www.cyberdialogue.com/products/isg/cybercitizen_health.html. |
| Methodology: |
Purpose of Data Collection: To track consumer behavior, attitudes, and demographics related to use of the Internet for health information. Cyber Dialogue's research agenda for this survey is to identify and size current and future markets for on-line health information, products, and services; segment on-line consumers by health-related consumption, attitudes toward health, and on-line usage and intensity; compare the effectiveness of the Internet for consumer marketing with other media; evaluate the profitability of various business models on-line, including those based on advertising, subscriptions, patient referrals, and commerce; provide a model for identifying and acquiring the most valuable on-line consumers; and understand how consumer concerns about privacy, security, and trust affect on-line marketing efforts. Survey Method: A random sample telephone survey of more than 2,000 U.S. adult Internet users and nonusers, fielded in the second quarter of each year. Survey Design: No additional information readily available. Variables Collected: No detailed information readily available. Statistical Reliability: No information readily available. No other information on the methodology or statistical reliability of this survey is readily available. |
| Contact Info: |
Cyber Dialogue |
|
|
|
|
|
|