News From the Field

Trading changes how brain processes selling decisions


August 1, 2016

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Experience in trading changes how the human brain evaluates the sale of goods, muting an economic bias known as the endowment effect in which people demand a higher price to sell a good than they're willing to pay for it. The findings by University of Chicago researchers, to be published in the Proceedings of the National Academy of Sciences come from a set of experiments on why traders are less susceptible to the effect.Full Story

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University of Chicago

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