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New study highlights power of crowd to transmit news on Twitter


June 15, 2016

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The tiny fraction of headlines that news editors push out on Twitter draw a large share of eyeballs, but it's the stories recommended by friends that trigger more clicks. In what may be the first independent study of news consumption on social media, researchers at Columbia University and Inria found that reader referrals drove 61 percent of the nearly 10 million clicks in a random sample of news stories posted on Twitter.Full Story

Source
Columbia University School of Engineering and Applied Science

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