News From the Field
Carnegie Mellon Brain Research Shows Visual Perception System Unconsciously Affects Our Preferences

May 23, 2012

New research from Carnegie Mellon University shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. The findings offer important insights into consumer behavior in ways that traditional consumer marketing focus groups cannot address. For example, asking individuals to react to package designs, ads or logos is ineffective. Full Story

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Carnegie Mellon University

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