June 9, 2011

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An Emory University study suggests that the brain activity of teens, recorded while they are listening to new songs, may help predict the popularity of the songs. The researchers scientifically demonstrated that you can, to some extent, use neuroimaging in a group of people to predict cultural popularity. Gregory Berns, a neuroeconomist and director of Emory's Center for Neuropolicy, led the research, which was published in the Journal of Consumer Psychology.Full Story

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Emory University

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