Black Friday: Tightwads and Spendthrifts – An NSF Webcast
How do people decide whether or not to spend money?
Consumers often behave differently than they would ideally like to behave. So says University of Michigan Marketing professor Scott Rick, an expert on the emotional causes and consequences of spending money. But what happens to people who are tightwads and spendthrifts during the holiday buying season when faced with numerous sales that seem too good to be true? Does being a tightwad or a spendthrift influence buying decisions?
Black Friday, the day after Thanksgiving that traditionally begins the holiday shopping season, is fast approaching and the National Science Foundation is taking a look at the impact of consumerism on tightwads and spendthrifts during the holidays when the pressure to buy increases.
Join Scott Rick as he discusses "Black Friday: Tightwads and Spendthrifts" in an NSF webcast on Tuesday, November 16 at 11:30 a.m. EST.
Media are encouraged to direct questions before and during the webcast to firstname.lastname@example.org.
The National Science Foundation (NSF) is an independent federal agency that supports fundamental research and education across all fields of science and engineering. In fiscal year (FY) 2016, its budget is $7.5 billion. NSF funds reach all 50 states through grants to nearly 2,000 colleges, universities and other institutions. Each year, NSF receives more than 48,000 competitive proposals for funding and makes about 12,000 new funding awards. NSF also awards about $626 million in professional and service contracts yearly.
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